LAUNCH KIT: PROOF OF EXISTENCE
To launch The Kraken, we created this keepsake box and sent it to the press. It got so much attention, the brand began selling them direct to consumers.
Kraken – Launch Kit
Month: March 2014
Reyka – Jesus
TV: JESUS
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Tincup – Jess print
PRINT: JESS
This print ad established TINCUP as the brainchild of Stranahan’s founder Jess Graeber.
Hangar 1 – Tree Billboard
OUTDOOR: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
Dobel – Perry Ferrell Book
ACTIVATION: PERRY FERRELL BOOK
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
Benham’s – Trading Cards
ACTIVATION: BENHAM’S GIN TRADING CARDS
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
