To promote ACURA's sponsorship of the Marvel film Thor, we developed an interactive press kit that allowed recipients to test their S.H.I.E.L.D. agent skills. The kit featured a real scorpion and generated big buzz (and a little panic).
Acura – Press Kit
ACTIVATION: S.H.I.E.L.D. AGENT TEST KIT
We didn’t set out to create a bomb scare with this press kit promoting Acura’s sponsorship of “THOR,” but no one complained when it generated millions in earned media.
