For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds.


Teeling – I Am Irish :60
TV: I AM IRISH :60
For a U.S. launch, Teeling Whiskey wanted to push the boundaries of what an Irish Whiskey could be, so we created “I Am Irish,” an anthemic film for digital media, challenging American perceptions of Irishness itself.
- Tags:
- Teeling Whiskey,
- TV,
- Digital,

JewBelong – Shabbat Abe :15
TV: SHABBAT ABE :15
Non-profit JewBelong wants to make Judaism fun and accessible for millennials. They say it’s “not your Grandpa’s” Judaism, so we decided to test that proposition with an actual Grandpa (and Grandma). It went pretty well, if you don’t mind getting yelled at—lovingly of course.

JewBelong – Passover Esther :15
TV: PASSOVER ESTHER :15
Non-profit JewBelong wants to make Judaism fun and accessible for millennials. They say it’s “not your Grandpa’s” Judaism, so we decided to test that proposition with an actual Grandpa (and Grandma). It went pretty well, if you don’t mind getting yelled at—lovingly of course.

JewBelong – Passover Abe :15
TV: PASSOVER ABE :15
Non-profit JewBelong wants to make Judaism fun and accessible for millennials. They say it’s “not your Grandpa’s” Judaism, so we decided to test that proposition with an actual Grandpa (and Grandma). It went pretty well, if you don’t mind getting yelled at—lovingly of course.

Manhattan Mini Storage – Moose
TV: MOOSE
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
- Tags:
- Manhattan Mini Storage,
- TV,
- Digital,

Lola Belle – The Cherry Bombshell
TV: THE CHERRY BOMBSHELL
The epic character and heroic journey we created for Lola Belle become the heart of this lush and exotic brand world.
- Tags:
- Lola Belle,
- TV,
- Digital,

Three Olives – Clive Owen
TV: CLIVE OWEN
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real—but the glamour was.
- Tags:
- Three Olives,
- TV,
- Digital,

Three Olives – Website
DIGITAL: THREE OLIVES WEBSITE
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
- Tags:
- ThreeOlives,
- Digital


Kraken – Valentine’s Day Social
DIGITAL: VALENTINE’S DAY SOCIAL CAMPAIGN
We owned the world’s sappiest holiday with the most brutal digital campaign of all time.
- Tags:
- Kraken,
- Digital
- Social,
- Activations









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