For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds.
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
This series of three disruptive installations garnered tens of millions of earned media impressions.
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
This Obie-winning installation gave commuters the chance to physically interact with The Kraken.
Thousands of fans Instagrammed themselves in front of this hand-painted Brooklyn installation.
Upwards of 30,000 people attend the Zombie Pub Crawl in Minneapolis. We activated this event in true Kraken style, by destroying the biggest thing we could get our tentacles on – with a brain-eating 3D projection.
Advertising is Dead As We Know It