For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds.
Three Olives – London Bridge
OUTDOOR: LONDON BRIDGE
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Three Olives – Big Ben
OUTDOOR: BIG BEN
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Kraken – 3D Window
OUTDOOR: BEAST IN YOUR BELLY
This series of three disruptive installations garnered tens of millions of earned media impressions.
Hangar 1 – Tree Billboard
OUTDOOR: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
Kraken – Bus Shelter
OUTDOOR: RIDE THE KRAKEN
This Obie-winning installation gave commuters the chance to physically interact with The Kraken.
Kraken – Painted Wall
OUTDOOR: KRAKEN VS. HUMAN
Thousands of fans Instagrammed themselves in front of this hand-painted Brooklyn installation.
Kraken – Zombie Projection
OUTDOOR: ZOMBIE PROJECTION
Upwards of 30,000 people attend the Zombie Pub Crawl in Minneapolis. We activated this event in true Kraken style, by destroying the biggest thing we could get our tentacles on – with a brain-eating 3D projection.
