For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds.
Zarco – Tristillation
PRINT: TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Three Olives – Clive Owen Car
PRINT: CAR
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Three Olives – Clive Owen London Bridge
PRINT: LONDON BRIDGE
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Three Olives – Clive Owen Big Ben
PRINT: BIG BEN
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Reyka – Flavored Vodka
PRINT: FLAVORED VODKA
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Tincup – Map
PRINT: MAP
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
1800 – Cocktail Menu
PRINT: COCKTAIL MENU
This iconic campaign re-established 1800 as a category leader and brought men back to the premium tequila segment in droves.
The Knot – Print
PRINT: THE KNOT
In the brand world of The Knot, the men know what to drink and how to do it — and they’re not shy about telling you so.
Dobel – Rockstar
PRINT: ROCKSTAR
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
Tincup – Pour print ad
PRINT: POUR
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Hangar 1 – Fresh-Picked Vodka Print
PRINT: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
Kraken – Print Ads
PRINT: MAGAZINES & TIN SIGN
Shot underwater, The Kraken’s updated print look delivered the anti-hero the spirits world needed.
Tincup – Loki print
PRINT: LOKI
Instagram’s alpha canine rules the page in this national print campaign that established TINCUP’s mountain credentials.
Tincup – Jess print
PRINT: JESS
This print ad established TINCUP as the brainchild of Stranahan’s founder Jess Graeber.
Dobel – CROWD
PRINT: CROWD
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
Reyka – Jesus
PRINT: JESUS
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
