For over 10 years DEAD AS WE KNOW IT has made products famous by building irresistible brand worlds.
Teeling – I Am Irish :60
TV: I AM IRISH :60
For a U.S. launch, Teeling Whiskey wanted to push the boundaries of what an Irish Whiskey could be, so we created “I Am Irish,” an anthemic film for digital media, challenging American perceptions of Irishness itself.
TINCUP – Where You Do It
TV: WHERE YOU DO IT
TINCUP’s brief was to stay authentic while going higher than ever before. We took world-famous alpinist Renan Ozturk to 14,000 feet for this national spot, shot in the Chilean Andes with director Bruce St. Clair.
1800 – TV
TV: WHAT EVER HAPPENED…
This iconic campaign re-established 1800 as a category leader and brought men back to the premium tequila segment in droves.
Reyka – Female President
TV: FEMALE PRESIDENT
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Kraken – Black Ink
TV: BLACK INK
Deadpool’s Tim Miller directs as we Release The Kraken on the world of the real.
Manhattan Mini Storage – Moose
TV: MOOSE
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
Zarco – Advanced Tequila Thru Tristillation?
TV: ADVANCED TEQUILA THRU TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – What is Tristillation?
TV: WHAT IS TRISTILLATION?
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Home of Tristillation
TV: HOME OF TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Welcome to Zarco
TV: WELCOME TO ZARCO
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Lola Belle – The Cherry Bombshell
TV: THE CHERRY BOMBSHELL
The epic character and heroic journey we created for Lola Belle become the heart of this lush and exotic brand world.
TINCUP – We Stayed
TV: WE STAYED
To launch TINCUP we created more than a brand — we created a new category. This is Mountain Whiskey.
The Knot – Binding Agreement
TV: BINDING AGREEMENT
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
Three Olives – Clive Owen
TV: CLIVE OWEN
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real—but the glamour was.
Dobel – Coward
TV: COWARD
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
Benham’s – The Story of D. George Benham
TV: THE STORY OF D. GEORGE BENHAM
To launch a timeless brand, we created a timeless character. Meet D. George Benham: Inventor, Adventurer, Distiller.
IFC – Hollywood Woman
TV: HOLLYWOOD WOMAN
To capture the essence of John Cameron Mitchell’s “Escape from Hollywood,” we created a hellscape where big-budget film tropes intrude on real life.
IFC – Hollywood Man
TV: HOLLYWOOD MAN
To capture the essence of John Cameron Mitchell’s “Escape from Hollywood,” we created a hellscape where big-budget film tropes intrude on real life.
Hangar 1 – Ballad of Hangar 1
TV: BALLAD OF HANGAR 1
We launched Hangar 1 by turning a craft distiller into an unlikely folk hero, complete with his own anthemic country ballad.
TINCUP – Up Here
TV: UP HERE
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Hangar 1 – Fresh-Picked Vodka
TV: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
1800 – TV
TV: WHAT EVER HAPPENED…
This iconic campaign re-established 1800 as a category leader and brought men back to the premium tequila segment in droves.
Kraken – Existence
TV CAMPAIGN: EXISTENCE
Animated by Adam Gault, this film series proved our scientific proposition: The Kraken is real.
The Knot – Refreshing Cocktail
TV: COCKTAIL
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
Dobel – Club
TV: CLUB
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
The Knot – Date
TV: DATE
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
Reyka – Jesus
TV: JESUS
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
The Knot – A Proper Toast
TV: A PROPER TOAST
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
Reyka – Flavored Vodka
TV: FLAVORED VODKA
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Kraken – Documentaries
TV: DOCUMENTARIES
This series of documentaries introduced The Kraken to the world with a fully-formed wit, style, and point of view.
The Knot – Drink Responsibly
TV: DRINK RESPONSIBLY
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – Serving Suggestion
TV: SERVING SUGGESTION
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
Kraken – The Legend
TV: THE LEGEND
The brand’s first national TV spot brings viewers inside the iconic bottle to witness The Captain receive his brutal comeuppance.
