To launch BENHAM'S GIN we turned its true eccentric creator, Derek Benham, into a fictionalized eccentric creator, D. George Benham, creating a tantalizing brand world, to much acclaim and ballyhoo all around the globe.
Benham’s – The Story of D. George Benham
TV: THE STORY OF D. GEORGE BENHAM
To launch a timeless brand, we created a timeless character. Meet D. George Benham: Inventor, Adventurer, Distiller.
Benham’s – Website
DIGITAL: BENHAM’S GIN WEBSITE
Our brief was simple: create a website like the gin — with as much character as the man himself.
Benham’s – Leave-Behind
ACTIVATION: BENHAM’S GIN LEAVE-BEHIND
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
Benham’s – Postcards
ACTIVATION: BENHAM’S GIN POSTCARDS
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
Benham’s – Trading Cards
ACTIVATION: BENHAM’S GIN TRADING CARDS
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
Benham’s – Social Videos
DIGITAL: BENHAM’S SOCIAL VIDEOS
Our social media videos for Benham’s follow a simple rule: grab attention in the first second and hang on tight.
