PRESS KIT: CERAMIC 2018
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Deadpool’s Tim Miller directs as we Release The Kraken on the world of the real.
Animated by Adam Gault, this film series proved our scientific proposition: The Kraken is real.
Shot underwater, The Kraken’s updated print look delivered the anti-hero the spirits world needed.
This series of three disruptive installations garnered tens of millions of earned media impressions.
To launch The Kraken, we created this keepsake box and sent it to the press. It got so much attention, the brand began selling them direct to consumers.
This series of documentaries introduced The Kraken to the world with a fully-formed wit, style, and point of view.
We owned the world’s sappiest holiday with the most brutal digital campaign of all time.
This 80-page tome recounts the Kraken legend in horrifying detail. A decade after inclusion in the initial brand launch kit, The Kraken Book is still being sold to the public.