PRESS KIT: CERAMIC 2018
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Kraken – Ceramic Press Kit
Client: Kraken
Kraken – Black Ink
TV: BLACK INK
Deadpool’s Tim Miller directs as we Release The Kraken on the world of the real.
Kraken – Existence
TV CAMPAIGN: EXISTENCE
Animated by Adam Gault, this film series proved our scientific proposition: The Kraken is real.
Kraken – Print Ads
PRINT: MAGAZINES & TIN SIGN
Shot underwater, The Kraken’s updated print look delivered the anti-hero the spirits world needed.
Kraken – 3D Window
OUTDOOR: BEAST IN YOUR BELLY
This series of three disruptive installations garnered tens of millions of earned media impressions.
Kraken – Launch Kit
LAUNCH KIT: PROOF OF EXISTENCE
To launch The Kraken, we created this keepsake box and sent it to the press. It got so much attention, the brand began selling them direct to consumers.
Kraken – Press Quote – HuffPo
PRESS: HUFFINGTON POST
Kraken – Documentaries
TV: DOCUMENTARIES
This series of documentaries introduced The Kraken to the world with a fully-formed wit, style, and point of view.
Kraken – Valentine’s Day Social
DIGITAL: VALENTINE’S DAY SOCIAL CAMPAIGN
We owned the world’s sappiest holiday with the most brutal digital campaign of all time.
Kraken – The Kraken Book
ACTIVATION: THE KRAKEN BOOK
This 80-page tome recounts the Kraken legend in horrifying detail. A decade after inclusion in the initial brand launch kit, The Kraken Book is still being sold to the public.
