Assembled from extra footage and on-set interviews we shot with the professional adventurers featured in “Where You Do It,” this longform piece for digital and cinema makes TINCUP right at home above the clouds.
TINCUP’s brief was to stay authentic while going higher than ever before. We took world-famous alpinist Renan Ozturk to 14,000 feet for this national spot, shot in the Chilean Andes with director Bruce St. Clair.
To launch TINCUP we created more than a brand — we created a new category. This is Mountain Whiskey.
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Instagram’s alpha canine rules the page in this national print campaign that established TINCUP’s mountain credentials.
This print ad established TINCUP as the brainchild of Stranahan’s founder Jess Graeber.
