To spin the true tale of HANGAR 1 VODKA, we created a legendary world through a folk song and film, and captured its farm-to-table taste with our "Fresh-Picked Vodka" campaign, imagining a beautiful universe where bottles grow on trees.
Hangar 1 – Ballad of Hangar 1
TV: BALLAD OF HANGAR 1
We launched Hangar 1 by turning a craft distiller into an unlikely folk hero, complete with his own anthemic country ballad.
Hangar 1 – Fresh-Picked Vodka
TV: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
Hangar 1 – Fresh-Picked Vodka Print
PRINT: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
Hangar 1 – Kit
ACTIVATION: HANGAR 1 PRESS KIT
Targeted to press, trade and influencers, this activation established Hangar 1’s quirky tone of voice, hand-crafted ethos, and apothecarial look and feel.
Hangar 1 – Tree Billboard
OUTDOOR: FRESH-PICKED VODKA
To refocus Hangar 1 on its farm-to-table bonafides, we created a magical world where vodka literally grows on trees.
