To launch LOLA BELLE we created the full story of the cherry rum's namesake, from Cuban fruit farmer to music hall star, telling her tale in film, and filling out the world with paraphernalia of her career and checkered past.
Lola Belle – The Cherry Bombshell
TV: THE CHERRY BOMBSHELL
The epic character and heroic journey we created for Lola Belle become the heart of this lush and exotic brand world.
Lola Belle – Print
PRINT: LOLA BELLE
The epic character and heroic journey we created for Lola Belle become the heart of this lush and exotic brand world.
Lola Belle – Zoetrope
ACTIVATION: LOLA BELLE ZOETROPE
We activated Lola’s retro-cool brand world with collateral from the golden age of (almost) moving pictures.
Lola Belle – Website
DIGITAL: LOLA BELLE WEBSITE
We conjured up a 1940’s website as the centerpiece to Lola’s brand world of vintage Cuban intrigue.
