To bolster the image of MANHATTAN MINI STORAGE as an essential NYC business, we created various campaigns that played into New Yorkers' unique lifestyles and distinct sensibilities — developing fans, controversy, and loyal customers.
Manhattan Mini Storage – Moose
TV: MOOSE
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
Manhattan Mini Storage – Print
PRINT: BUDDHA
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
Manhattan Mini Storage – Two People
OUTDOOR: TWO PEOPLE
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
Manhattan Mini Storage – Table
OUTDOOR: TABLE
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
