Activations Archives - Dead As We Know It

Kraken – Ceramic Press Kit

Posted on November 1, 2019 by dawki_admin

PRESS KIT: CERAMIC 2018

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Zarco – Hang tag

Posted on March 12, 2018April 9, 2018 by dawki_admin

ACTIVATION: HANG TAG

To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.

Lola Belle – Zoetrope

Posted on March 8, 2018April 17, 2018 by dawki_admin

ACTIVATION: LOLA BELLE ZOETROPE

We activated Lola’s retro-cool brand world with collateral from the golden age of (almost) moving pictures.

Balvenie – Book

Posted on March 8, 2018March 8, 2018 by dawki_admin

WORK TYPE: WORK CATEGORY

To add more images to the gallery slider, copy+paste the div block and update the image src with the desired image’s url from the image’s media gallery URL field. Tag hrefs need to be updated with the desired url.

Acura – Press Kit

Posted on March 7, 2018April 9, 2018 by dawki_admin

ACTIVATION: S.H.I.E.L.D. AGENT TEST KIT

We didn’t set out to create a bomb scare with this press kit promoting Acura’s sponsorship of “THOR,” but no one complained when it generated millions in earned media.

Dobel – VIP Box

Posted on March 12, 2016April 9, 2018 by dawki_admin

ACTIVATION: DOBEL BOX

Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.

Reyka – Pop-Up Book

Posted on March 8, 2016April 9, 2018 by dawki_admin

ACTIVATION: POP-UP BOOK

We activated Reyka’s brand world with a beautiful pop-up book: the perfect expression of a brand character that seamlessly fuses dry wit with a dash of wide-eyed wonder.