Targeted to press, trade and influencers, this activation established Hangar 1’s quirky tone of voice, hand-crafted ethos, and apothecarial look and feel.
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
To launch The Kraken, we created this keepsake box and sent it to the press. It got so much attention, the brand began selling them direct to consumers.
Shot by legendary rock photographer Danny Clinch, this campaign combined the two sides of the Dobel brand world: maestro and rebel.
Our activations for Benham’s build on the rich storytelling and legend-building of our above-the-line communications.
We activated the launch of Dobel’s mesquite variant with a bespoke gift served up inside a wood smoker.
This 80-page tome recounts the Kraken legend in horrifying detail. A decade after inclusion in the initial brand launch kit, The Kraken Book is still being sold to the public.
Our product line for The Kraken expands the brand world and embraces the unexpected.
Less a loyalty program than a nefarious secret society, The League of Darkness reached 10,000 members in its first six months.
We refurbished a series of vintage arcade cabinets to let consumers reach out and touch The Kraken – and reinforced the core brand story of STRENGTH in the bargain.
