PRINT: LOLA BELLE
The epic character and heroic journey we created for Lola Belle become the heart of this lush and exotic brand world.
Lola Belle – Print
Media Type: Print
Zarco – Tristillation
PRINT: TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Three Olives – Clive Owen Car
PRINT: CAR
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Three Olives – Clive Owen London Bridge
PRINT: LONDON BRIDGE
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
Three Olives – Clive Owen Big Ben
PRINT: BIG BEN
We repositioned Three Olives as “The London Vodka” by casting Clive Owen as the star in an imaginary film. The movie wasn’t real — but the glamour was.
TEMPLATE – IMAGE Post
WORK TYPE: WORK CATEGORY
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Manhattan Mini Storage – Print
PRINT: BUDDHA
Our brand world for this NYC icon needed to be New York to the core. So what do all New Yorkers share? Big attitudes. And small apartments.
Reyka – Flavored Vodka
PRINT: FLAVORED VODKA
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Tincup – Map
PRINT: MAP
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
1800 – Cocktail Menu
PRINT: COCKTAIL MENU
This iconic campaign re-established 1800 as a category leader and brought men back to the premium tequila segment in droves.
