To launch REYKA we brought Iceland to life as the world see it. By creating a land where anything can pop up anytime, inhabited by refreshingly pure spirits, we put Iceland's first vodka on the map.
Reyka – Female President
TV: FEMALE PRESIDENT
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Reyka – Flavored Vodka
PRINT: FLAVORED VODKA
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Reyka – Pop-Up Book
ACTIVATION: POP-UP BOOK
We activated Reyka’s brand world with a beautiful pop-up book: the perfect expression of a brand character that seamlessly fuses dry wit with a dash of wide-eyed wonder.
Reyka – Website Animated
DIGITAL: REYKA WEBSITE
To make Reyka’s website we reimagined the pop-up book for the digital age. The result was unlike anything else on the web.
Reyka – Jesus
TV: JESUS
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Reyka – Flavored Vodka
TV: FLAVORED VODKA
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
Reyka – Jesus
PRINT: JESUS
Pure. Clean. Icelandic. We carried these product attributes all the way through our character creation for the Reyka brand world, which delivered memorable wit from a disarmingly wholesome spokeswoman.
