Barcardi’s TEELING WHISKEY had tons of street cred in Dublin but needed a splashy launch with premium cues for the US market. We created an energetic, contemporary brand world that changed America’s perception of what Irish Whiskey — and being Irish — is all about.
Teeling – I Am Irish :60
TV: I AM IRISH :60
For a U.S. launch, Teeling Whiskey wanted to push the boundaries of what an Irish Whiskey could be, so we created “I Am Irish,” an anthemic film for digital media, challenging American perceptions of Irishness itself.
