To launch THE KNOT we established the brand world of the well-seasoned drinker. Enlisting a real boxing coach, we captured the origin and essence of the product — as well as the hearts of anyone who wished to drink with him.
The Knot – Binding Agreement
TV: BINDING AGREEMENT
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – Print
PRINT: THE KNOT
In the brand world of The Knot, the men know what to drink and how to do it — and they’re not shy about telling you so.
The Knot – Refreshing Cocktail
TV: COCKTAIL
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – Book
ACTIVATION: THE KNOT BOOK
In the brand world of The Knot, the men know what to drink and how to do it — and they’re not shy about telling you so.
The Knot – Date
TV: DATE
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – A Proper Toast
TV: A PROPER TOAST
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – Website
DIGITAL: THE KNOT WEBSITE
In the brand world of The Knot, the men know what to drink and how to do it — and they’re not shy about telling you so.
The Knot – Drink Responsibly
TV: DRINK RESPONSIBLY
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
The Knot – Drinking Buddy
DIGITAL: THE KNOT DRINKING BUDDY
In the brand world of The Knot, the men know what to drink and how to do it — and they’re not shy about telling you so.
The Knot – Serving Suggestion
TV: SERVING SUGGESTION
Shot in a back-room pub and starring an amateur boxing coach, this much-loved and delightfully profane campaign turned The Knot into an icon.
