To launch TINCUP we created "Mountain Whiskey," a new spirits category that framed this whiskey's unique origin and flavor as part of a vast brand world where all you've got is mountain, sky, and a tin cup.
TINCUP – Extended Film
DIGITAL: EXTENDED FILM
Assembled from extra footage and on-set interviews we shot with the professional adventurers featured in “Where You Do It,” this longform piece for digital and cinema makes TINCUP right at home above the clouds.
TINCUP – Where You Do It
TV: WHERE YOU DO IT
TINCUP’s brief was to stay authentic while going higher than ever before. We took world-famous alpinist Renan Ozturk to 14,000 feet for this national spot, shot in the Chilean Andes with director Bruce St. Clair.
TINCUP – We Stayed
TV: WE STAYED
To launch TINCUP we created more than a brand — we created a new category. This is Mountain Whiskey.
TINCUP – Up Here
TV: UP HERE
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Tincup – Map
PRINT: MAP
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Tincup – Pour print ad
PRINT: POUR
TINCUP was born on the mountain. In this national campaign we sent it to the summit.
Tincup – Loki print
PRINT: LOKI
Instagram’s alpha canine rules the page in this national print campaign that established TINCUP’s mountain credentials.
Tincup – Jess print
PRINT: JESS
This print ad established TINCUP as the brainchild of Stranahan’s founder Jess Graeber.
