To launch ZARCO we created a brand world aimed at people who were burnt out on "hand-crafted" spirits. The result was a sci-fi-inspired origin story and the trademarked term "Tristillation" — a new way to distill for a new kind of tequila.
Zarco – Advanced Tequila Thru Tristillation?
TV: ADVANCED TEQUILA THRU TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – What is Tristillation?
TV: WHAT IS TRISTILLATION?
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Home of Tristillation
TV: HOME OF TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Welcome to Zarco
TV: WELCOME TO ZARCO
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Test subject social ad
DIGITAL: TEST SUBJECT
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Animated banners
DIGITAL: ZARCO BANNERS
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Website
DIGITAL: ZARCO WEBSITE
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Tristillation
PRINT: TRISTILLATION
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
Zarco – Hang tag
ACTIVATION: HANG TAG
To create Zarco’s brand world, we turned conventional “hand-crafted” wisdom on its ear by designing a universe in which the best tequila is cloned in an immaculate lab.
